Internal public relations action plan Essay

Introduction In the fierce competition like happens in the automobile industry, automobile manufacturers are to take strategic decisions in order to ensure that their automobile products match exactly their customers’ needs. This is true as we can learn from several well-known automobile manufacturers, especially high-end ones; that their excellent financial achievement is the result of prolonged customer-oriented strategy that company has implemented for years and also the outcome of customers’ intimacy or retention. The situation suggests that in order to succeed in competition, automobile manufacturers need to develop customer-oriented marketing in order to win customers’ hearts, generate more revenue, and expectedly gain bigger profits. To generate revenue or sales, a company needs to communicate any plans, programs, or events to customers so that they are aware of the company’s program. However, it often happens a misunderstanding when customers complain to a company’s officer regarding a program due to lack of knowledge of the running program or offering. Therefore, communications of products, program, or offering do not only address external entities (customers, dealers, retailers) but also internal entities (employees like security officers, back office people and many others). Concerning the many faces of communication activities, this paper will present a internal public relations plan for products of Burt’s Bees Inc. Prior to providing details of the action plan for Burt’s Bees; I will discuss the elements of creating the communication and the company’s background to obtain the insight about the nature of the company’s business. 2. Communications Plan In order to reach optimum results in marketing a company’s products, the corporation should take into consideration a fundamental procedure of successful communication plan that is developing and implementing a communication plan. This is imperative since customers (external entities) and employees (internal entities) need to be informed about what a company offers to customers. Basically, a communication plan provides complete tools for a company to conduct actions that will support efforts necessary to implement the company communication strategy. In addition, the communication plan also helps the company to reach and understand the target audiences while finding the best approaches to engage them into endless business deals. This is imperative since communicating products to internal executives may be much different from that to employees or customers. For example, internal executives like chief executive officer (CEO) or chief financial officer (CFO) may be interested in seeing revenue and profit that are generated by a program. Meanwhile, customers may be interested in knowing the benefits of the program and pricing plan. Regardless the audiences of internal public relation action plan, generally, it composes of five items; they are Issues, Action, Accountability, Delivery Date, Measurement/Quality Control, and Communication medium. 3. Background of Burt’s Bees Inc. Burt’s Bees was established in 1984 and reside in the cyber world at http://www. burtsbees. com/. The company’s objective is to be a company that manufactures environmentally-friendly products. Roxanne Quimby and a beekeeper named Burt Shavitz are two people behind the birth of Burt’s Bees Inc. The company’s first line products include candles and lip balm, which are made from beeswax and other natural ingredients (â€Å"Burt’s Bees, Inc. Company Profile,† 2005).