How to spark the curiosity of the readers

How to spark the curiosity of the readers How to "spark the curiosity of the readers" Alejandro Largo is one of our recent additions to Reedsy, and a fantastic designer. You can see some of his beautiful work for a variety of academic titles over at his Reedsy profile. Fun factoid: Alejandro has worked on several covers for texts within the humanities and social sciences, including philosophy, sociology, and literature, which are of course some of the most awesome of academic disciplines, at least according to a quick straw poll of the Reedsy offices. Meet Alejandro below. Enjoy!How did you get started in design, and how did you get into book covers specifically?I was fortunate to grow up in Colombia surrounded by art and design. My father, brother and uncle all are designers. When I was young, way before I knew what graphic design was, I would use to go to my dad’s office and be amazed by the vibe of a creative agency. At that point I knew I wanted to be in a creative field. When the time came to go to college, I had the opportunity to come to New York and att end the School of Visual Arts. During the program I got really interested in editorial design, especially book design. So much that I did my internship with Simon Schuster and my first job was designing book covers and interiors for Columbia University Press.Have you done much work with independent authors? If so, is there anything different about it compared to working with a traditional publisher?I haven’t had the chance to work with many independent authors yet, but I am excited about the prospect of working more directly with the author to create the cover. With a traditional publisher there are a lot channels you have to go through to get the cover approved internally before it even reaches the author for the first time. A more direct communication could allow us to create a cover that is relevant, interesting and stands out from the standard look you see on the shelfs.Thanks for your time Alejandro.Check out Alejandro’s profile and extensive portfolio.Follow Ree dsy on Twitter  , Facebook  and Google+